about us
A family business that cares about the comfort of Moroccans
A story of vision and transmission
Founded in 1950, our family business is now one of Morocco’s leading producers, importers, and distributors of high-end foam. For more than three generations, we have passed on our unique expertise and passion for quality, combining tradition and innovation to meet the needs of the Moroccan and African markets.
It all began with our grandfather, a visionary and pioneer in the field of bedding in Morocco. He established rigorous production practices and trained his children to the highest standards, values that we continue to uphold today. This family tradition of expertise forms the foundation of our excellence and credibility in the market.
Expertise that evolves with the times
Expertise that evolves with the times:
Traditional production of plant-based fiber: from the very beginning, we have been processing plant-based fiber harvested from local forests to create natural fillings used in mattresses and traditional Moroccan living room furniture.
Recycling and alternative materials: we have developed techniques for recycling acrylic knitwear to produce cotton textile, a lighter alternative to plant-based fibers.
Polyester fiber: to combine lightness and comfort, we have incorporated polyester fiber, which effectively complements and replaces cotton fabric.
High-end foam production: since 2015, we have been producing our own foam blocks and importing premium-quality foams from renowned suppliers equipped with cutting-edge technology. This approach enables us to offer innovative and sustainable products tailored to the requirements of professional customers.
Our commitment: quality and customer satisfaction
Even though we operate exclusively in B2B, the customer remains at the heart of our priorities. We do everything possible to guarantee the best quality on the market, impeccable service, and solutions tailored to each partner. Our rigor, reliability, and ability to anticipate market needs make us a key player in the bedding sector in Morocco and Africa.
One ambition: to modernize bedding in Morocco and Africa
Today, our ambition is clear: to revolutionize the bedding and sleep market in Morocco and expand our influence in Africa. We are also preparing a consumer collection, offering high-end products that combine comfort, design, and innovation.
Our vision is based on four fundamental pillars: quality, innovation, customer service, and reliability. By combining family tradition with modern technologies, we continue to push the boundaries and offer excellent solutions in the field of foam and sleep.